Luke Jones

The Sober Transformation Coach For Dads

I help dads done with wasting their potential to give up alcohol for good—so they can be the role model their kids deserve and finally become the man they’ve always wanted to be for themselves, their work and their loved ones (all without losing their ability to have fun). Because when a dad chooses to live sober, he doesn’t just change his own life—he changes his kids’ future, his family dynamic, and the world around him. That’s my mission. One dad at a time.

My Story

For years, life felt like groundhog day. I was stuck in the same draining routine—working long hours, coming home exhausted, and reaching for a drink to unwind. It was my reward after a hard day. But deep down, I knew something was off.

There wasn’t a dramatic rock bottom. Just a quiet, heartbreaking moment when my son asked me, “Dad, are you an alcoholic?” That hit me hard. I realised I wasn’t showing up as the dad—or the man—I wanted to be. That was my wake-up call.

I decided to quit drinking and take back control. What happened next changed everything. Without alcohol clouding my vision, I finally had the clarity, confidence, and energy to move forward. I started focusing on mindset, manifestation, and personal growth. I stopped numbing and started living. And most importantly—I became the dad, partner, and leader I was meant to be.

Services

‘The Sober Freedom Blueprint’ Break free from alcohol. Step into the man you were meant to be. If you’re a dad who’s done with waking up tired, snapping at your kids, and feeling stuck in the same cycle—this is your next step. The Sober Freedom Blueprint is a 12-week coaching experience designed to help you quit drinking for good and finally feel clear, confident, and fully in control of your life. No more regrets. No more missed moments. Just the energy, focus, and presence to show up for your family—and for yourself. This isn’t about giving something up. It’s about getting everything back. Your health. Your purpose. Your freedom. Every journey is tailored to you. If you’re ready to become the man your kids look up to—without relying on alcohol to cope—this is for you.

Free stuff

The Sober Path to Success Free Weekly Live Trainings for Dads Who Are Ready to Lead Sober, Strong, and Successful Lives

This is your space if you’re a dad who’s ready to ditch the guilt, stop the cycle, and finally lead a life that feels powerful, present, and purpose-driven—without alcohol in the way.

Hosted by Sober Coach Luke Jones, this free community offers weekly live trainings packed with real strategies to help you

Overcome cravings and old habits

Build emotional resilience and confidence

Upgrade your mindset, relationships, and lifestyle

Become the dad, partner, and man you were meant to be

No fluff. No guilt. Just honest, proven support—backed by a brotherhood of like-minded dads.

ebook

The Quick-Start Guide To Ditch Drinking As A Dad

In this guide, you’ll learn how to:

Overcome the fear of missing out so you can enjoy life fully—without the hangovers or regrets
Navigate social situations with confidence (no awkward explanations or pressure to drink)
Handle stress in a healthy way that makes you feel better, not worse
Build a new identity as a strong, sober, fully-present dad and partner

This isn’t about willpower or shame. It’s about finally taking back control—on your own terms.

If you’re ready to stop numbing and start living, this guide is your first step.

Testimonials

Life coaching is something I've never considered. Then I met Luke during a big transition in my life. At the age of 42 I was thinking of leaving a trade I have done all my life to follow my passion in coaching a fitness. I had put up so many barriers to making this transition but Luke helped me with my self limiting beliefs and removing the roadblocks I had created that were stopping me from reaching my full potential. After working with Luke I am well on my way to achieving my dream of being a full time fitness coach.

Ross Baker

Before working with Luke, I was trying to cut back on alcohol and even aimed to quit entirely during the week. I knew I needed a change, but I wasn’t sure how to make it last. Through Luke’s help, perseverance and awesome insights, I developed a fresh mindset about social drinking, gained clarity, and built healthier habits to manage my triggers. Now, I feel more in control, less anxious, and more energetic and present with my family and friends. If you’re on the fence—trust me, this will change your life.

Robert Lowther Harris

When I first started my coaching with Luke, I wasn’t mentally in the right mindset. I was struggling with the direction of where I was going in life and drinking more than I wanted to be. I knew I had to make a change. With Luke’s help, he supported me in breaking down my values and creating a vision of where I want to be going and how I want my life to look. He even checked in on me during the week to make sure I was keeping up with the goals we had set. This really helped me see what was important in my life.

Scott Bosley

8AD07F6F-3A85-4653-B7FE-4D65DD376049-300x226

Contact details

I’d love to hear from you! Whether you have a question, want to connect, or are ready to take the next step, just fill out the form below and I’ll get back to you as soon as possible, or drop me a DM on my socials!